In the fast-evolving landscape of healthcare, engaging healthcare professionals (HCPs) effectively is more critical than ever. Traditional methods, such as webinars, while valuable, may not fully capture the attention and engagement of HCPs. To truly connect and maintain ongoing engagement, pharma companies need to diversify their content strategy. Here’s why integrating various content formats can…
Ho Chi Minh City, Vietnam – May 16, 2024 Z-waka, a leading online medical education platform, and the Vietnam Society of Sleep Medicine (VSSM), represented by Professor Duong Quy Sy, President of VSSM, Former President of the Federation of Southeast Asia of Sleep Medicine, and Vice-Chair of the Vocational Training Committee of the National Council…
We’re excited to share the achievements of the Hue Cardiovascular Science Conference held on April 27, 2024, where Z-waka proudly provided livestream support, event setup, and marketing assistance. It was a remarkable gathering, uniting over 300 delegates including esteemed professors, doctors, pharmacists, students, and healthcare professionals nationwide. Organized by the Cardiovascular Society-Hue in collaboration with…
On April 03, 2024, E Hospital and Z-waka Vietnam Co., Ltd. (Z-waka) signed a memorandum of understanding to develop the Continuous Medical Education Program in Vietnam, aiming for a new era of innovative, accessible, and effective healthcare education. E Hospital is a class I central general hospital directly under the Ministry of Health, established under…
Marketing and medical teams often have distinct priorities and objectives, leading to potential conflicts. Understanding and effectively balancing the needs of both teams is essential for driving innovation, compliance, and ultimately, better healthcare outcomes. Let’s explore the unique requirements of marketing and medical teams within pharmaceutical companies and strategies for harmonizing their efforts. Marketing Team:…
In the rapidly evolving landscape of pharmaceutical marketing, reaching healthcare professionals (HCPs) effectively has become increasingly challenging. Amidst the shift towards omni-channel strategies, pharmaceutical companies are faced with the daunting task of navigating the last mile of engagement. While email has long been a cornerstone of communication, its inefficiencies in this context are becoming more…
In the dynamic landscape of healthcare, pharma companies continually seek effective strategies to engage healthcare professionals (HCPs). A pivotal decision in this endeavor is choosing between running a dedicated company website or leveraging a third-party platform. Both approaches offer unique advantages and face specific challenges. Here, we delve into the nuanced pros and cons of…
On March 21, 2024, Hue Central Hospital and Z-waka Vietnam Co., Ltd. embarked on a groundbreaking collaboration by signing a memorandum of understanding to advance the Continuous Medical Education Program in Vietnam. This partnership heralds a new era of innovative, accessible, and impactful healthcare education.With its commitment to becoming a leading center for advanced medical…
Z-waka is excited to announce a groundbreaking collaboration with Vietnam’s prestigious National Hospital of Obstetrics and Gynecology, advancing CME in obstetrics and gynecology across Vietnam. As the country’s largest and most esteemed hospital in this specialty, NHOG is at the forefront of women’s health care. In this partnership, Z-waka and the National Hospital of Obstetrics…
Capturing and retaining audience attention is a formidable challenge for content creators and marketers alike. Fortunately, advancements in cognitive psychology and attention theory have provided valuable insights into how humans perceive, process, and engage with content. By leveraging these principles, content creators can design formats that captivate attention, enhance retention, and drive meaningful engagement. Let’s…