AstraZeneca × Z‑waka | Launching the MedEd Playbook across six frontier markets

AstraZeneca ’s Frontier Markets team and z-waka, a Singapore-headquartered leading digital health education and HCP engagement platform, are pleased to announce a new regional partnership that will bring high‑quality, on‑demand medical education to clinicians in Myanmar, Cambodia, Brunei, Maldives, Sri Lanka, and Bangladesh. The initiative—branded MedEd Playbook by AstraZeneca—will deliver concise, practice‑ready learning designed to fit seamlessly into the schedules of busy healthcare professionals.

Why this collaboration is important

In rapidly evolving therapeutic areas such as cardiometabolic disease, oncology, and respiratory care, the gulf between cutting‑edge evidence and day‑to‑day practice continues to widen. Many healthcare professionals working in resource-constrained settings often rely on outdated training or sporadic conference updates. At the same time, time constraints and limited bandwidth make lengthy webinars and large PDF guidelines impractical. By offering bite‑sized, clinically focused content that can be replayed on demand—and by coupling it with real‑time analytics—this partnership seeks to translate the latest science into better access, earlier diagnosis, and more timely, guideline‑based treatment.

What each partner contributes

Z‑waka brings a strong network of HCPs across the region, a robust social‑learning platform, and proven expertise in producing accredited, micro‑learning programmes that drive measurable behaviour change.

AstraZeneca contributes global scientific leadership, regional key opinion leader faculty, and deep experience in expanding access to innovative therapies in emerging markets. Together, the two organisations will combine digital capability with world‑class clinical insight.

Inside the MedEd Playbook 📚

The MedEd Playbook will open with several thematic tracks covering Type 2 Diabetes and Chronic Kidney Disease, Heart Failure, Oncology Essentials, and Asthma/COPD. Each topic will be delivered through a series of concise video modules that link disease pathophysiology to landmark trials and practical treatment pearls. Additional content, including regional live webinars and flash “What’s new?” updates, will be released regularly to keep the curriculum current and engaging.

Looking ahead

By pairing AstraZeneca’s scientific depth with Z‑waka’s digital reach and localization capabilities, the collaboration seeks to strengthen clinical practice and improve patient outcomes in some of Asia’s most underserved markets.

Stay tuned for launch updates—and join us in turning concise science into tangible patient impact across Asia’s frontier markets.

Special thanks to the Country President of AstraZeneca Thailand and Frontier Markets, Roman Ramos, and Asia Area Frontier Markets Director, Sawacke Wuthithanchamroen and Narubon K.(Marketing Manager, BBU – Biopharmaceutical Business Unit), Nattaporn Sunthornsaj (Marketing Manager) for championing this vision, Z-waka leadership Dr. Khine Pwint Nwe (Founder and CEO Z-waka) , and to every healthcare professional eager to turn knowledge into impact.

#AstraZeneca #Zwaka #MedEdPlaybook #DigitalCME #FrontierMarkets #HealthEquity #MedicalEducation