MedComms Services
Our team of medical professionals and creatives are experienced in planning and creating engaging digitally-native content
Content Development
At Z-waka, we specialize in creating engaging and impactful content tailored for life sciences companies. Our content development services are designed to enhance HCP engagement by delivering high-quality, scientifically accurate materials through diverse formats. By leveraging our platform, you can present complex information in an accessible and compelling manner, ensuring your message resonates with healthcare professionals. Our comprehensive suite of services includes:
With Z-waka, your content is crafted to maximize reach and engagement, fostering deeper connections with your target audience.
Production Services
Our production services ensure your content is not only high-quality but also engaging and professional. We offer a range of services to meet your needs:
Video Production:
Live Events:
Our expert team works closely with you to produce content that captivates and informs your audience, driving deeper engagement and better outcomes.
Sample Cases
Our platform and services adapt to the needs of your product lifecycle, whether it’s during product launches, revitalization phases, or optimization at the end of the lifecycle. We ensure that our tools and support align with your specific goals and timelines.
Product Launch
During product launches, effective digital HCP engagement is crucial for raising awareness and shaping positive opinions. Leveraging our platform, you can reach a broad audience and engage key opinion leaders (KOLs) and authorities to endorse your product. Through targeted content, webinars, and interactive sessions, we help build credibility and trust. Our tools enable you to disseminate information widely, ensuring that your product gains the visibility and support needed for a successful launch. This comprehensive approach maximizes impact and accelerates market adoption.
Product Revitalization
Revitalizing a product requires strategic engagement and communication to reignite interest and boost market presence. Our platform and MedComms services are designed to support this process by leveraging targeted digital content and interactive tools. We help you craft compelling narratives and educational materials that highlight the product’s value and advancements. Through webinars, expert talks, and customized content, we engage HCPs, renew their interest, and build positive perceptions. By reaching a broad audience and providing continuous updates, our approach ensures sustained engagement and renewed market momentum for your product.
End of Lifecycle Product
By 2030, the pharma industry is expected to face a USD 200 billion revenue loss due to expiring patents, with the 10 largest companies experiencing a 46% revenue decline. Given the cost of USD 6 billion per drug approval and only 56% of pharma companies achieving positive returns on R&D investments, relying solely on new products is risky.
Products can remain successful post-patent expiration through proven efficacy, strong branding, and strategic marketing. Adapting go-to-market (GTM) strategies is essential; outdated methods like broad field force coverage and generic CRM emails risk profitability. Our platform enhances efficiency and increases touchpoints at a better cost, helping sustain product success.
Rare Diseases
Rare disease solutions represent a growing percentage of pharmaceutical innovation, addressing significant unmet needs for these patients. To effectively address rare diseases, it is essential to increase awareness and referrals at primary care level. We can help you reach a broad audience of primary care physicians, providing comprehensive training to enhance diagnostic rates and referrals. Our approach includes:
By addressing the gap in primary care awareness, we can significantly improve the diagnosis and management of rare diseases, ultimately enhancing patient outcomes and supporting pharmaceutical innovation in this critical area.
